CEO + Founder (*aka* Queen of All the Things)
As a proud Californian, UCLA Graduate and Oakland, CA native, Tamu Curtis forged a reputation for being able to promote and enrich the brands of some of the world’s most prestigious brands while living in Los Angeles for more than twenty years. Known not only as an international culinary destination, Los Angeles is the epicenter of bright lights and all things trending and you could say Tamu’s extraordinary ability to “put on a show” is a happy by-product of her background. During her career in marketing and communications she produced campaigns and one-off brand activations for clients in the Entertainment, Retail, Beauty, and Home industries.
In 2012 Tamu relocated to Charlotte, NC and decided to pursue her passion for all things experience-driven, in the rapidly growing city. The result became Liberate Your Palate, a company founded in 2015 that provided experiential beverage events such as restaurant and bar promotions in Charlotte and Charleston, SC. In 2016, Liberate Your Palate began conducting its popular “pop-up” cocktail classes designed specifically for the at- home enthusiast. It was at the time when its very first cocktail class sold-out in May, 2016 that Tamu realized the experience was something that the community had been waiting for. The popularity of the cocktail classes grew consistently throughout the years with her classes being offered in bars and restaurants, at people’s homes, office spaces, co-working spaces, etc. In September, 2021 Tamu expanded the concept and opened, The Cocktailery, a cocktail supply and beverage lifestyle shop. To date Tamu has conducted over 400 classes and engaged thousands of cocktail enthusiasts both in-person and as a result of the pandemic, virtually.
When Tamu is not working on “all things” Cocktailery, you can find her traveling and exploring new cocktail and culinary trends globally, stuffing her suitcase full of spices (because she is a spice hoarder), putting her avid home-cooking skills to task or laughing way too loud at a bar with friends and a cocktail in hand.