Tamu Curtis


CEO + Founder (*aka* Queen of All the Things)

Favorite Cocktail: Mezcalita

As a proud Californian, UCLA Graduate and Oakland, CA native, Tamu Curtis forged a reputation for being able to promote and enrich the brands of some of the world’s most prestigious brands while living in Los Angeles for more than twenty years. Known not only as an international culinary destination, Los Angeles is the epicenter of bright lights and all things trending and you could say Tamu’s extraordinary ability to “put on a show” is a happy by-product of her background. During her career in marketing and communications she produced campaigns and one-off brand activations for clients in the Entertainment, Retail, Beauty, and Home industries.

In 2012 Tamu relocated to Charlotte, NC and decided to pursue her passion for all things experience-driven, in the rapidly growing city. The result became Liberate Your Palate, a company founded in 2015 that provided experiential beverage events such as restaurant and bar promotions in Charlotte and Charleston, SC. In 2016, Liberate Your Palate began conducting its popular “pop-up” cocktail classes designed specifically for the at- home enthusiast. It was at the time when its very first cocktail class sold-out in May, 2016 that Tamu realized the experience was something that the community had been waiting for.  The popularity of the cocktail classes grew consistently throughout the years with her classes being offered in bars and restaurants, at people’s homes, office spaces, co-working spaces, etc.  In September, 2021 Tamu expanded the concept and opened, The Cocktailery, a cocktail supply and beverage lifestyle shop. 

At The Cocktailery, our mission is to revolutionize the craft cocktail experience. With over 3.5 years at the helm, my focus has been on curating a sophisticated array of barware and produce immersive cocktail classes. Our shift to an e-commerce driven brand underscores our commitment to accessibility and customer-centric innovation.

The Cocktailery's upcoming Amazon storefront launch in AAugust 2024 is a testament to our growth and adaptability. Our team's dedication to quality and creativity is shaping a community where mixology enthusiasts can flourish.

When Tamu is not working on “all things” Cocktailery, you can find her traveling and exploring new cocktail and culinary trends globally, stuffing her suitcase full of spices (because she is a spice hoarder), putting her avid home-cooking skills to task or laughing way too loud at a bar with friends and a cocktail in hand.